Picoo is a fantasy name, but with strong references to the origins of this territory. The name derives from the Green Woodpecker (the scientific name is derived from the Latin picus, meaning “woodpecker”, and viridis meaning “green”), a rare bird typical of central Italy. According to the legend Pico was, also, a charming man Circe fell in love with. When he refused her love, he was transformed in a bird, a Green Woodpecker.
The ancient Umbrians considered the flight of the Green Woodpecker to be an auspicious sign. In Gubbio there are the “Tavole Eugubine” (3rd – 1st Century BC), seven bronze plates in wich the ancient Umbrians engraved a text to explain their religious rites. In this text is indicated that, at the beginning of each religious ceremony, it is important to observe the flight of the Green Woodpecker, which must come from the left. In this case it’s an auspicious sign. There are also many recommendations on what to eat during these particular rituals and how to serve and consume food. One of the recurring foods is the “crescia”, the typical Gubbio’s bread, a mixture of water and flour cooked on the “panaro” (usually a disk of stone put to warm up on the embers). This strong reference to traditions and food has guided us in the choice of the name.